Home videographers know that a professional appearance plays a key role in positive audience response. The home videographer does not need advanced equipment to do so, however; he or she simply needs a plan and a well-thought-out shot list. Good shot lists allow the videographer to vary the angle and focus of the shots and to emphasize closer shots, which give a video an air of professionalism.
Professional-looking video also requires good sound, so the home videographer should know how to check sound levels. Headphones make it easier for the person holding the camera to monitor the incoming audio. Good lighting is also essential; any indoor shots should involve as much natural light as possible, as well as external light when necessary. This keeps the image clear and improves contrast. Finally, the videographer should have a command of editing software or in-camera editing functions that will enable him or her to execute fades, cut-aways, and other elements that add visual interest.