A successful blog begins with a combination of short-term goals and long-term objectives, such as gaining a certain number of regular readers or finding a way of monetizing the site. Gaining readers involves consistently producing a combination of quality writing and visuals.
Beyond posting quality content, make it simple for people to subscribe to your blog, as they are much more likely to become regular readers if they are notified of new posts via email. The blog subscription button should be plainly visible on the sidebar and augmented by occasional mentions of the benefits of subscribing within content.
Another aspect of successful blogging involves making time to post on other blogs you read. If someone reads a comment and likes it, they may very well click over to the corresponding site. In certain cases, synergies may be formed with other bloggers, leading to guest posts as a strategy for promoting to a new audience.